{"id":51,"date":"2020-07-06T09:08:48","date_gmt":"2020-07-06T09:08:48","guid":{"rendered":"http:\/\/www.melpapp.com\/blog_live\/?p=51"},"modified":"2025-05-23T17:53:08","modified_gmt":"2025-05-23T17:53:08","slug":"making-communication-your-competitive-advantage","status":"publish","type":"post","link":"https:\/\/www.melp.us\/blog\/making-communication-your-competitive-advantage\/","title":{"rendered":"Making Communication Your Competitive Advantage"},"content":{"rendered":"\n<div class=\"wp-block-cover alignwide is-light is-position-center-center\" style=\"min-height:375px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-20 has-background-dim\"><\/span><img decoding=\"async\" loading=\"lazy\" width=\"2048\" height=\"1366\" class=\"wp-block-cover__image-background wp-image-2589\" src=\"https:\/\/www.melp.us\/blognew\/wp-content\/uploads\/2023\/03\/MAKING-COMMUNICATION-YOUR-COMPETITIVE-ADVANTAGE-scaled-1-2048x1366-1.jpg\" style=\"object-position:40% 26%\" data-object-fit=\"cover\" data-object-position=\"40% 26%\" srcset=\"https:\/\/www.melp.us\/blog\/wp-content\/uploads\/2023\/03\/MAKING-COMMUNICATION-YOUR-COMPETITIVE-ADVANTAGE-scaled-1-2048x1366-1.jpg 2048w, https:\/\/www.melp.us\/blog\/wp-content\/uploads\/2023\/03\/MAKING-COMMUNICATION-YOUR-COMPETITIVE-ADVANTAGE-scaled-1-2048x1366-1-300x200.jpg 300w, https:\/\/www.melp.us\/blog\/wp-content\/uploads\/2023\/03\/MAKING-COMMUNICATION-YOUR-COMPETITIVE-ADVANTAGE-scaled-1-2048x1366-1-1024x683.jpg 1024w, https:\/\/www.melp.us\/blog\/wp-content\/uploads\/2023\/03\/MAKING-COMMUNICATION-YOUR-COMPETITIVE-ADVANTAGE-scaled-1-2048x1366-1-768x512.jpg 768w, https:\/\/www.melp.us\/blog\/wp-content\/uploads\/2023\/03\/MAKING-COMMUNICATION-YOUR-COMPETITIVE-ADVANTAGE-scaled-1-2048x1366-1-1536x1025.jpg 1536w, https:\/\/www.melp.us\/blog\/wp-content\/uploads\/2023\/03\/MAKING-COMMUNICATION-YOUR-COMPETITIVE-ADVANTAGE-scaled-1-2048x1366-1-1140x760.jpg 1140w, https:\/\/www.melp.us\/blog\/wp-content\/uploads\/2023\/03\/MAKING-COMMUNICATION-YOUR-COMPETITIVE-ADVANTAGE-scaled-1-2048x1366-1-570x380.jpg 570w, https:\/\/www.melp.us\/blog\/wp-content\/uploads\/2023\/03\/MAKING-COMMUNICATION-YOUR-COMPETITIVE-ADVANTAGE-scaled-1-2048x1366-1-380x254.jpg 380w, https:\/\/www.melp.us\/blog\/wp-content\/uploads\/2023\/03\/MAKING-COMMUNICATION-YOUR-COMPETITIVE-ADVANTAGE-scaled-1-2048x1366-1-285x190.jpg 285w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-center has-text-color\" style=\"color:#fffffa;font-size:74px;line-height:1.1\"><\/p>\n<\/div><\/div>\n\n\n\n<p>From independent startups to the global enterprise, businesses have to constantly battle for that competitive edge. You\u2019re no different. But what\u2019s the best way to achieve that competitive advantage as soon as possible?<\/p>\n\n\n\n<p>Well, in broad strokes, to obtain a competitive advantage there\u2019s two paths you can take.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Path Number One: Differential Advantage<\/h2>\n\n\n\n<p><p>This has a lot to do with creating a superior offering. \u200b Investopedia\u200b lists several ways to distinguish a differential advantage including:<\/p><br><\/p>\n\n\n\n<ul>\n<li>Advanced Technology<\/li>\n\n\n\n<li>Patent-Protected Products<\/li>\n\n\n\n<li>Superior Personnel<\/li>\n\n\n\n<li>Strong Brand Identity<\/li>\n<\/ul>\n\n\n\n<p>Now obviously these changes can\u2019t happen over night. Even more obviously, these changes can cost \u200b a lot \u200b of money. Developing new tech might involve hiring those pricy \u201cSuperior Personnel\u201d, <a href=\"https:\/\/oedci.uspto.gov\/OEDCI\/\">IP<\/a> lawyers notoriously don\u2019t work for free, and creating a strong brand identity<br>involves thorough ad and social campaigns which can take a lot of time.<\/p>\n\n\n\n<p>So let\u2019s take a look at option 2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Path Number Two: Comparative Advantage<\/h2>\n\n\n\n<p>Again from Investopedia, a comparative advantage \u201cis an economic law referring to the ability of  any given economic actor to produce goods and services at a lower opportunity cost.\u201d<\/p>\n\n\n\n<p><p>In other words, finding a way to sell your product for a cheaper price than your competitor. To do this (while still keeping the lights on) you need to trim any excess expenses and raise employee efficiency.<\/p><br><\/p>\n\n\n\n<p><p>The most common place to start? Internal communications.<\/p><br><\/p>\n\n\n\n<p><p>\u201cThe average interaction worker spends an estimated 28 percent of the workweek managing e-mail and nearly 20 percent looking for internal information or tracking down colleagues who can help with specific tasks.\u201d\u2013 McKinsey<\/p><br><\/p>\n\n\n\n<p><p>Your employees become less and less engaged when they have to hunt down information across different apps and devices. <\/p><br><\/p>\n\n\n\n<p><p>Apps like\u200b \u200b MelpApp\u200b reduce this waste by compiling everything an interaction worker needs inside of one unified application. Instead of spending \u201c20% of the workweek tracking down colleagues who can help with specific tasks,\u201d MelpApp consolidates all of your employees, teammates, coworkers etc. into neatly organized categories.<\/p><br><\/p>\n\n\n\n<p>From there, you can call, message, conference, email, and more without ever leaving the application. See how it works below:<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From independent startups to the global enterprise, businesses have to constantly battle for that<\/p>\n","protected":false},"author":1,"featured_media":128,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[418,417],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.melp.us\/blog\/wp-json\/wp\/v2\/posts\/51"}],"collection":[{"href":"https:\/\/www.melp.us\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.melp.us\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.melp.us\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.melp.us\/blog\/wp-json\/wp\/v2\/comments?post=51"}],"version-history":[{"count":6,"href":"https:\/\/www.melp.us\/blog\/wp-json\/wp\/v2\/posts\/51\/revisions"}],"predecessor-version":[{"id":3717,"href":"https:\/\/www.melp.us\/blog\/wp-json\/wp\/v2\/posts\/51\/revisions\/3717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.melp.us\/blog\/wp-json\/wp\/v2\/media\/128"}],"wp:attachment":[{"href":"https:\/\/www.melp.us\/blog\/wp-json\/wp\/v2\/media?parent=51"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.melp.us\/blog\/wp-json\/wp\/v2\/categories?post=51"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.melp.us\/blog\/wp-json\/wp\/v2\/tags?post=51"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}