About Optimystic Seo
Optimystic Seo is a remote-first digital marketing agency launched in 2023 by two partners—one based in Australia and the other in Delhi. Starting with SEO projects for clients in Australia, the USA, and the UK (through vendor partnerships), the agency has grown to a 30-member remote team spread across India, Germany, and Australia.
The Real Challenges of a Remote Setup
Like many growing digital agencies, Optimystic Seo ran into common—but serious—remote work problems that impacted their team’s efficiency:
- Struggling to Schedule Across Time Zones
Time zone differences made setting up meetings a chore. Team members often waited for replies to check availability, and rescheduling became a routine issue. This caused delays in decisions and slowed progress. - Too Many Tools, Not Enough Clarity
They used Skype for messaging, Google Meet for video calls, and Google Drive for file sharing. With everything spread out, important information got buried, and switching between tools created constant interruptions. - Unmanageable Large Team Meetings
Running meetings with 25 to 30 people left no room for quick side conversations. If someone had a minor issue or needed clarification, they had to wait or schedule another meeting, wasting time. - Cumbersome Onboarding Process
Adding new team members was slow. Without a clear system to manage roles, access, and resources, onboarding involved repetitive manual steps that often led to confusion.
Why Optimystic Seo Chose Melp
The team started with Melp’s free version after hearing about its AI-driven collaboration features. What stood out was its ability to combine everything they needed—messaging, meetings, scheduling, and file sharing—into one easy-to-use platform, making it a smart choice for team collaboration software.
How Melp Helped
- Smarter Scheduling with Shared Calendars
Team members could instantly see each other’s availability, making it easy to book meetings without long message threads. This alone saved hours every week. - One Platform for Everything
Melp replaced multiple apps by combining chat, calls, file sharing, and scheduling. Team members no longer had to jump between tools or dig through old messages to find what they needed. - Breakout Rooms for Quick Discussions
In large meetings, side conversations were handled smoothly through breakout rooms. Team members could jump into a private space, resolve an issue, and return to the main call without disruption.
“Sometimes I need to speak to someone quickly during a team call. Breakout rooms made that super easy and smooth without stopping the whole meeting.”
— Director, Optimystic Seo - Faster and More Organized Onboarding
New hires were quickly added to the right groups with access to necessary documents and tools. The process became more structured and significantly faster.
Organized Communication via Teams and Topics
Each department—like Technical SEO, Backlinks, and Content—was set up as a Team in Melp. Inside each Team, specific Topics were created for:
- Work Reports
- General Discussion
- Leave Applications
- Attendance – where team members log their daily status by marking themselves “Online” at the start of the day and “Offline” when finishing work.
This Topic-based structure helped bring clarity and order to every conversation thread. Instead of dumping all updates in one place, each message now had a clear context within its own Topic.
Company-Wide Communication Made Easy
Alongside individual Teams, a separate Company-Wide Group was created to handle:
- Live company-wide calls
- Announcements
- All-hands discussions
Melp’s built-in video call functionality with breakout rooms allowed the team to conduct focused meetings without switching platforms.
The Results
| Area | Before Melp | After Melp | Benefit |
| Meeting Coordination | 5 hours/week (team-wide) | 2 hours/week | 150+ hours/year saved |
| Tool Subscriptions | $299/month | $175/month | $1,488/year saved |
| Onboarding Time | 8 hours/new hire | 2.5 hours/new hire | 5.5 hours saved per hire |
| Efficiency Loss from Tool Switching | ~15% | ~5% | 10% productivity boost |
Return on Investment:
Combining cost savings, time saved, and improved team output, Optimystic Seo estimates they gained over 300% ROI within the first year of using Melp.
In Their Words
“Before Melp, our team was drowning in emails and struggling to stay organized. Now, we have a centralized platform for everything—from scheduling meetings to sharing documents and hosting video calls with breakout rooms. It’s made a huge difference in our productivity and team morale.”
— Director, Optimystic Seo
Final Thoughts
Remote teams often face common issues—uncoordinated meetings, scattered tools, slow onboarding. Optimystic Seo dealt with all of them. But after adopting Melp, they streamlined communication, saved time, and built a more efficient work culture.
If your remote team is still juggling multiple apps and missing deadlines, Melp could be the all-in-one solution that simplifies your workday.
Ready to simplify your remote team’s workflow like Optimystic Seo? Try Melp today and experience seamless collaboration firsthand.